Watch Pic’s new film: inspired by the most caring question in the world, it shows how beautiful taking care of each other really is.

It will be good for us.


There is only one, simple question in the world that can help us feel heard, comforted, taken care of. A question that instantly lifts our spirits. Every time you ask, “How do you feel?” you make everything better for someone close to you. And you? How do you feel?

Our story is dedicated to all the people in the world. It is an ode to closeness, to comfort, to the worries we have about our loved ones’ health. It stems from the focus on daily life that has always made Pic stand out: since the beginning, our goal has been to promote health for everyone.
We listen to your needs, and answer with medical devices designed to solve all the small problems in your everyday health, with confidence and serenity.


Nine directors from seven different countries, scattered across the world, have contributed to this project with enthusiasm, sharing their interpretation of what it means to take care of the people we love. They all worked at different scenes at the same time, putting their care, talent and experience in each take, to offer us an original perspective on the question, “How do you feel?” – which is so much more than a simple question, anywhere in the world.
Find out how this story came to life as different video cameras, different minds and hearts intertwined, under the guidance of an Italian creative team and the precious help of dedicated musicians.