Who we are

Pic Solution

It's easy with Pic!

We've been Italy's best known self-care brand for over 50 years. We represent Italian know-how at its best, and are very proud of our national and international reputation.

It's all down to the men and women who work on the brand with such passion every day, and above all our commitment to listening to people's needs, observing their behaviour, and using these findings to identify simple solutions to their requirements.

Making complex things simple is much more than just our mission here at Pic, it's an authentic part of our DNA. Not only do we solve minor, everyday health problems: we do so in the easiest and most comfortable way possible. Hence the invention of the disposable "hurt-free" syringe, the first step in Indolor Experience's quest to offer ever more rapid and painless injections.

Thanks to excellent, continuously updated technical skills, our know-how has expanded well beyond syringes. Today, our laboratories design and produce leading-edge solutions for respiratory health, wound healing, and more flexible management of pathologies such as high blood pressure and diabetes.

Over time, we've become a comprehensive cross-category brand, ready to meet the needs of a continuously evolving and ever more health-aware society by providing reliable, efficient and user-friendly solutions.

And we've never lost sight of the need for empathy and the human touch that has been our trademark since the outset. We feel much more like active helpers, and we believe in dialogue rather than monologue. Partly for this reason, we use social networks to interact with our customers and provide simple everyday health advice.

Day after day, we work to help people live happy, healthy lives, so they can say: "It's easy with Pic!"



Thanks to the visionary intuition of Cavalier Pietro Catelli, the first Indolor needle is created.


The first disposable syringe is produced. It is revolutionary, and so is the launch campaign, whose slogan, "Fatto! Già Fatto?" (is it really done already?) is soon on everyone's lips.


The range expands, and the “Per Fortuna Che C'è Pic!” (Lucky there's Pic) dressings line is created.


Pic Professional, a division devoted entirely to hospitals and the medical professions, is created.


A major innovation is launched in pharmacies: Pic Diabetes Care, a range of innovative and intuitive solutions that simplifies the lives of people with diabetes.


Pic launches its first nebulizer, Air Therapy.


Another revolutionary product puts the Pic brand in the spotlight: MySkin, a state-of-the-art, new-generation dressing.


Creation of “Aiuta con Pic” (Help With Pic), a virtual platform that gives a voice to people living with illness and allows all to contribute to the achievement of real and significant objectives that improve the quality of life.


The Design Language Solution project is born: the new products' colours, shapes and details are expressions of Pic's values, and they're even more simple and practical.


The Pic it easy! project marks Pic Solution's venture into social networks, engaging in direct dialogue with people, providing simple advice, and resolving minor everyday problems, always with a smile.


The Pic Health Station App is launched: a platform to connect people to Pic products through a simple, quick and intuitive interface. To record, categorize and share data with your doctor.


Pic ThermoDiary is rolled out: an innovative range of connected thermometers that pioneer a new concept for fever readings. Temperature is taken quickly and accurately, without upsetting children, and data is recorded and shared in real time, even remotely.